We are a group of industry professionals who also happen to be women.
As a Commercial Director I am appalled at how few women directors there are in advertising as well as all other aspects of filmmaking. But hey, I direct commercials so it is especially disturbing that while 85% of the time it is a women making the final decision on purchasing a product, about 95% of the time that advertisement is brought to her by a man in the lead creative role.
There has been a lot of talk lately about gender and diversity balance, which is great. But I want to take ACTION. So our group created our first PSA about the topic. We hope to promote mentorship so that any time a woman is directing, she has another aspiring female director on set with her.
This is our first PSA and we are looking forward to producing more.
So take a look at our spot. Join the conversation, mentor others and change the world.